This time TFTAK beer club tested selection of sour beers. 

This is our first experiment in using Tableau data analytics software for visualizing data collected with Esensorics. 

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Software industry knows why testing early and testing often is important. Our mission in Esensorics is also to take some of the best practices and concepts from software industry and adapt them in food and beverage product development and quality assurance processes. Esensorics makes it possible to use agile and lean product development principles in food and beverage production.

During the last few months we have been optimizing and developing Esensorics based on the feedback from our customers. Saving few clicks and seconds here and there sums up to some hours saved in a week that makes up more than a week of free time to be more productive in a year. If you stop printing paper forms for your food and beverage product development and quality assurance tests, the gains in productivity will be even higher.

Summary of the updates:

• Intuitive navigation buttons in the survey
• More space between questions reduces complexity

EFFECT OF MALOLACTIC FERMENTATION OF THE CHEMICAL AND SENSORY PROPERTIES OF CIDER

by KRISTIN VÕSUJALG

Do not fall for the initial ease of using paper forms in your testing sessions.

Stop wasting your highly trained specialist time on deciphering the handwriting on test results and instead increase the productivity of your product development teams with Esensorics.

Esensorics will take away the “go with your gut” method and instead let you make consumer and data driven decisions. Whether your business questions are part of a learning plan or in response to an unexpected outcome, or a great idea from senior leadership, you’ll have the tools you need to make a decision and move forward with confidence.

Once you and your team start using Esensorics for product development tests there is no going back to old ways of printed forms on paper.

Coca-Cola is a well-known beverage to everybody. Coke products could be found in over 200 countries worldwide, with consumers downing more than 1.8 billion company beverage servings each day. The leading company in soft drink market is The Coca-Cola Company, followed by PepsiCo, and Dr Pepper Snapple Group (the owner of RC Cola). As there are many different options for Cola-like soft drinks in supermarkets, consumer choice is very often lead by the brand rather than flavor. Could you tell the difference between Coca-Cola, RC Cola, and Pepsi, for example? Would you recognize those products in blind testing?