With the latest update, Esensorics received some new features. The improvements are based on the feedback from the customers and will make it more easier to collect production based data and improve overall usability.
All the updates are available instantly to all of the Esensorics users and customers.
New! Batch field for sample
Batch production is one of the main techniques in food or drink processing industry. To help with more efficient production quality recording, all samples in Esensorics now feature a batch field. This means that there is no more need to add new samples to distinguish between same product but different production batches.
Adding a batch information to the samples is easy. Learn how: http://support.esensorics.com/basics/create-a-sample-list#TOC-Batches
New! Search and table sort
The second update helps our customers find what they are looking for.
We added search box to each table. The search looks for survey name and survey creator.
Another new feature is sorting functionality. By clicking on table headers it is possible to reorder lists by name, date or the name of the creator.
New! We love your feedback
We are getting a lot of feature requests and feedback by email. This is good and we encourage it (keep it coming)! To make it even more simple, we added a feedback button. You can find it under the orange Esensorics button hovering on the left of the screen.
Successful innovation is key for growth and competition in food industry. When ca 80% of new food and beverage products fail within the first year in markets, sensory properties of food and beverage produces are increasingly important. In addition to successful marketing, products must be liked and preferred by consumers to establish market success and repeat purchases. This is a brief overview about some of the most interesting new developments and ideas in the field of new food development.
Trends and future
Machine learning, deep learning, AI, these are all the buzzwords common to high tech industry. For some time now these complex techniques have found their way into the food industry. A startup called IntelligentX Brewing Co. in London http://intelligentx.ai/ uses an AI as a master brewer.Their idea is that consumers give feedback about the beer and this information is used in next batch to produce (hopefully) better beer.
Traditionally, consumers are asked their opinions, feelings and preferences regarding brands and products. 95% of our thoughts are subconscious and defined by “old brain”. Person cannot describe the feelings and decisions adequately. This is where neuromarketing comes to help. Neuromarketing also relies on different techniques that help to reveal hidden emotions such as computerized eye tracking, brain measurements, using facial recognition to detect emotions. If you are interested in learning more about the neuromarketing check out his online course: https://www.coursera.org/learn/neuromarketing
Social networks allow companies to carry out rapid innovation directly with consumers. Crowdsourcing has been used successfully for new food products, menus, brands and advertising. For example: one of the most innovative food production company in Estonia, Põltsamaa Felix is involving consumers to design a new ketchup bottle label and running parallel social media campaign with it. This has been viral in the local community.
One way to collect feedback about your restaurant and check the quality of day-to-day service and products is to use mystery shopping. But mystery shopping is very expensive and only gives you feedback per visit. Some companies have gone so far as to enable each of their customer to give feedback. One good example is Papa John, rolling out packaging for its takeaway pizzas featuring a QR code inviting customers to rate and comment the product using SMS via mobile.
If collecting instant feedback is something that would help you to learn more about your products, read more: http://www.esensorics.com/instant-feedback.html
Helps to gather similarity data in product category reviews for consumer or marketing research. Classically projective mapping is carried out on large piece of paper and the data collection can be quite time consuming. If you are interested in using projective mapping app that works on PC or tablets then contact us!
Projective Mapping and Sorting Tasks: https://www.utdallas.edu/~herve/abdi-cvna2014_sorting.pdf
Can be used to understand the key attributes about the liking and how to optimize the sensory properties of product to move do desired position in the market.
Consumer-Led Food Product Development http://www.sciencedirect.com/science/book/9781845690724
Enables to gather perceptual maps of product sets of interest. Can be used by trained or untrained assessors. Result is group-derived estimate of similarity.
MULTIDIMENSIONAL SORTING, SIMILARITY SCALING AND FREE-CHOICE PROFILING OF GRAPE JELLIES http://onlinelibrary.wiley.com/doi/10.1111/j.1745-459X.2002.tb00361.x/abstract
Used for getting the relative sensory properties of several products in a very short span of time.
Sensory mapping using Flash profile. Comparison with a conventional descriptive method for the evaluation of the flavour of fruit dairy products https://www.researchgate.net/publication/222362833_Sensory_mapping_using_Flash_profile_Comparison_with_a_conventional_descriptive_method_for_the_evaluation_of_the_flavour_of_fruit_dairy_products
Temporal dominance of sensations
Reveals product perception patterns over time and allows getting the sequences of sensations.
Temporal dominance of sensations http://www.sciencedirect.com/science/article/pii/S0950329307000730
Any testing needs careful planning, especially if the testing relies on human senses. It is hard to produce repeatable and consistent results when the sensor is human not machine. If you are going to make important decisions based on the testing results there are few pitfalls test organizer should avoid and some tricks that help to get the best out of your panel.
With the latest update, Esensorics admins can now send old samples into archive. The samples are still available and are not deleted, admins can unarchive samples with one click if necessary. The feature was added because sample lists of many users has grown long and adding samples from the long list has become a problem. Archived samples do not show up in “Add Samples to survey” menu.